DIY Brand Identity for growing businesses

Professional tips on how to develop a brand identity around your logo and start shaping how others perceive your business.

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First impressions count

Your parents probably drummed this into you when you were younger and it’s true. When a person encounters someone – or something – else for the first time they form a first impression, a mental image, that is very difficult to change. So, what do you do? Perfect your look and your manner before your engagement to make sure that you make the right impression.

It’s the same with your business; you want the first time that someone experiences your product or service to be right, for them to understand what you're offering immediately. To do that, you need to start with your brand identity.

Because your business is bigger than your logo.

Many business owners fall in to the trap of thinking that they just need A Logo and they'll be all set.

But on its own their logo is simply a signifier… a badge… a flag. Only when combined with a multitude of other elements will it form an identity, something that your customers can see, can hear, can understand and can, eventually, pour their hopes and wishes into (and when that happens, you have the beginnings of your brand).

By learning what these elements are and how to use them, you can communicate much more effectively to your target audience. By speaking the right language to the right people, and doing so consistently, you’ll be able to influence the way they experience your service or product in a much more fulfilling way, thereby distinguishing your business and message from the competition.

So, get ready to think bigger…

What's included in the
DIY Brand Identity guide?

Quick Wins

Improve your current brand identity with easy to implement tweaks that do not cost a thing.

Visual Language 101

Increase your marketing response by visually communicating the right things to the right people.

Pro Tips

Learn how to apply your newfound knowledge in the most effective and powerful way.

Strength by design

The power of a strong identity is such that you can use it to build trust, loyalty and revenue.

Written as easy to understand, quick to implement, bite-size knowledge nuggets, these tips will show you how to build one for your business, how to use it correctly and when to use it effectively. Plus, I'll send you free updates for life.

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